Themed Entertainment

Where Storytelling, Strategy, and Spectacle Come to Life

At Grace, we design themed entertainment experiences that spark imagination, build emotional connection, and leave audiences wanting more. From immersive environments to guest-centered attractions, we partner with visionary clients to shape destinations that feel alive with purpose, creativity, and world-class craft. 

Whether you're creating a brand-new visitor experience, transforming an existing venue, or looking for a design partner that can elevate your story into a living, breathing environment, our team brings the insight, innovation, and multidisciplinary strength to make it unforgettable. 

Immersive Design Rooted in Narrative 

Every great destination starts with a powerful story. We work closely with clients to uncover the narrative at the heart of the experience, then translate it into architecture, interiors, landscapes, and interactions that captivate guests from the moment they arrive. 

Concept to Completion 

Grace offers holistic creative and technical expertise to guide your project from blue-sky visioning to grand opening. Our integrated approach ensures creative consistency, operational efficiency, and a guest journey that feels seamless at every touchpoint. 

Key capabilities include: 

  • Concept Development + Story Ideation
  • Master Planning for Themed Environments
  • Experiential Architecture + Interiors
  • Attraction + Exhibit Design
  • Brand Integration + Guest Experience Strategy
  • Wayfinding, Lighting + Environmental Graphics 

 

Designing Experiences That Move People 

We believe themed entertainment is an opportunity to build connection, joy, curiosity, and memory. Our environments are crafted to engage the senses, support intuitive flow, and invite guests into deeper engagement with the story. 

Whether it's a family entertainment center, museum exhibit, immersive retail concept, children’s attraction, or a full-scale theme park environment, Grace brings clarity, creativity, and strategic insight to every project. 

A Trusted Partner for Visionary Clients 

Our work spans private developers, cultural institutions, entertainment brands, and mission-driven organizations seeking to elevate their visitor experience. With Grace, you gain a partner who listens deeply, collaborates openly, and brings a spark of imagination to every challenge.

Practice Insights

Leadership

Partner, Hospitality Practice Leader

Larry Adams, Jr.

AIA, RIBA, NCARB, LEED AP

Let’s Create Something Extraordinary

If you’re ready to transform your destination with themed entertainment that feels compelling, immersive, and unforgettable, we’d love to bring your vision to life. 

Contact Us