Transcending the Ordinary: The Art and Strategy of Themed Entertainment Design
Travel trends shaping resort design and the next guest experience.
13 May 2025 /
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At Grace, we design themed entertainment experiences that spark imagination, build emotional connection, and leave audiences wanting more. From immersive environments to guest-centered attractions, we partner with visionary clients to shape destinations that feel alive with purpose, creativity, and world-class craft.
Whether you're creating a brand-new visitor experience, transforming an existing venue, or looking for a design partner that can elevate your story into a living, breathing environment, our team brings the insight, innovation, and multidisciplinary strength to make it unforgettable.
Immersive Design Rooted in Narrative
Every great destination starts with a powerful story. We work closely with clients to uncover the narrative at the heart of the experience, then translate it into architecture, interiors, landscapes, and interactions that captivate guests from the moment they arrive.
Concept to Completion
Grace offers holistic creative and technical expertise to guide your project from blue-sky visioning to grand opening. Our integrated approach ensures creative consistency, operational efficiency, and a guest journey that feels seamless at every touchpoint.
Key capabilities include:
Designing Experiences That Move People
We believe themed entertainment is an opportunity to build connection, joy, curiosity, and memory. Our environments are crafted to engage the senses, support intuitive flow, and invite guests into deeper engagement with the story.
Whether it's a family entertainment center, museum exhibit, immersive retail concept, children’s attraction, or a full-scale theme park environment, Grace brings clarity, creativity, and strategic insight to every project.
A Trusted Partner for Visionary Clients
Our work spans private developers, cultural institutions, entertainment brands, and mission-driven organizations seeking to elevate their visitor experience. With Grace, you gain a partner who listens deeply, collaborates openly, and brings a spark of imagination to every challenge.
Transcending the Ordinary: The Art and Strategy of Themed Entertainment Design
Travel trends shaping resort design and the next guest experience.
13 May 2025 /
ViewZweig Group announces the 2025 Hot Firm List
Grace Design recognized on Zweig Group’s 2025 Hot Firm List.
5 Jun 2025 /
ViewSustainability + Smart Building Integration
Sustainability and smart building integration for high-performance facilities.
4 Aug 2025 /
ViewPartner, Hospitality Practice Leader
Larry Adams, Jr.
AIA, RIBA, NCARB, LEED AP

If you’re ready to transform your destination with themed entertainment that feels compelling, immersive, and unforgettable, we’d love to bring your vision to life.